Our Story
IQWAH Trading AB is a food and cosmetics wholesaler based in Malmö. We specialize in wholesale trade of high-quality food and beverages, as well as a carefully selected range of cosmetic products.
Since our inception, our goal has been to offer our customers competitive prices, high service, and reliable deliveries. We collaborate with both local and international suppliers to ensure products of the highest standard.
With a rapidly growing business, we continue to expand and develop our product range to meet our customers' needs. Feel free to contact us for more information about our products and services!
Company description and business idea
Our company is a food wholesaler specializing in dry goods. We focus on delivering high-quality and affordable food products to businesses in the restaurant, café, and grocery sectors, as well as other operations that require dry food items.
Our business idea is to offer a wide range of staple products that meet our customers' needs for quality, sustainability, and affordability. We aim to build long-term relationships through reliable deliveries and excellent service.
Previous experiences and relevance to entrepreneurship
Although this is a new business, we have experience in the food industry, logistics, and distribution. We have a good understanding of purchasing, inventory management, and sales, which provides us with a strong foundation to operate a wholesale business effectively.
Additionally, we have experience collaborating with suppliers and customers, giving us insight into market needs and how we can best meet them.
Purpose and Target Audience
The company targets all types of businesses and organizations that require dry food products in larger volumes. Our customers can include restaurants, cafes, grocery stores, hotels, catering services, schools, and other operations within the food sector.
Since we do not have a specific target audience, we strive to offer a range that suits both small and large players in the industry.
Geographical Area
We operate locally and primarily focus on delivering to customers within our region. By keeping distribution within a limited area, we can offer fast deliveries, personalized service, and competitive prices. In the long term, we may expand our operational area depending on demand and growth opportunities.