IQWAH Trading AB is a wholesaler of Somali food and cosmetics based in Malmö. We specialize in wholesale sales of high-quality food and beverages, as well as a carefully selected range of cosmetic products.

Since our start, our goal has been to offer our customers competitive prices, high service, and reliable deliveries. We collaborate with both local and international suppliers to ensure products of the highest standard.

With a rapidly growing business, we continue to expand and develop our product range to meet our customers' needs. Don't hesitate to contact us for more information about our products and services!

Company description and business idea

Our company is a food wholesaler specializing in dry goods. We focus on delivering high-quality and affordable food products to businesses in the restaurant, café, and food sectors, as well as other operations that require dry food items.

Our business idea is to offer a wide range of basic products that meet our customers' needs for quality, sustainability, and affordability. We strive to build long-term relationships through reliable deliveries and excellent service.

Previous experiences and relevance to entrepreneurship

Although this is a new company, we have experience in the food industry, logistics, and distribution. We have a good understanding of purchasing, inventory management, and sales, which provides us with a strong foundation to effectively run a wholesale business.

Furthermore, we have experience collaborating with suppliers and customers, which gives us insight into market needs and how we can best meet them.

Purpose and Target Group

The company targets all types of businesses and organizations that need dry food products in larger volumes. Our customers can include restaurants, cafés, grocery stores, hotels, catering companies, schools, and other operations within the food sector.

Since we do not have a specific target audience, we strive to offer a range that suits both small and large players in the industry.

Geographic Area

We operate locally and primarily focus on delivering to customers within our region. By keeping distribution within a limited area, we can offer fast deliveries, personal service, and competitive prices. In the long term, we can expand our operational area depending on demand and growth opportunities.

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